
YouTube Launches Mobile Ads in Japan and USA
YouTube Mobile is growing rapidly. With an increase of 160% of mobile traffic in 2009, Google is looking at ways to increase advertising revenue through this channel.
After some testing advertising with brands such as Kia and the launch of District 9 DVD Today sees the launch of mobile advertising sales in the United States and Japan.
Take a leaf from the main platform YouTube principle of advertising banners will, as an example to the right. The benefit of banners is the marketing crossroads of the main channel.
So, if Mazda launched a campaign banner on the main YouTube channel, it is a logical extension and easy to ride on the mobile platform. Again, as the main site, advertising will be sold in pieces every day, rather than per thousand impressions.
This deployment will undoubtedly include the Google technology picked up in late 2009 acquisition of AdMob. With Gartner predicts mobile advertising to be worth $ 1.56 billion in 2013, it is high time that Google returned on the act.
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